How easy would it be for me to buy from you right this minute?
Can I head over to your profile and find all the right links?
Can I check out your links and see all the juicy details I’d need to know about your product, service or pricing?
And could I dive straight in and buy, order or sign up there and then?
Or do I need to jump through some hoops and do a few forward rolls first?
The thing I’m really asking here is … are you easy to buy from?
Because if you’re not, you might be losing sales!
What does your gut tell you though – are you easy to buy from or not?