How well do people really understand what you do?
Is it crystal clear to all and sundry or is there a risk that you’re seen as a bit of a jack of all trades who can do lots of things but isn’t necessarily the best at any of them?
It can be tricky trying to create a range of products or services that can satisfy a range of budgets can’t it?
Without veering off at crazy tangents and finding yourself committing the cardinal sin of trying to be all things to all people!
So … this week’s vlog talks through how to align all of your products or services around one central them so you can stay really focused and your customers can become super clear about what you do.
How about you?
Do you offer different priced services and if so are they all well connected or are they a bit many and varied?