4 Reasons Your Price May Be Costing You Money

I’ve been talking to a lot of people recently about the things they find most difficult about growing a business. And finding the right price for their service is something that keeps coming up again and again and again. It’s a real dilemma, and finding a way to define exactly what your price should be can feel like a minefield. So I thought I’d share some tips about the most common mistakes people make when setting their price. And I’ll give you a clue – most of these relate to being far too cheap rather than being too expensive!   1. Too…

4 Tasty Business Lessons From A Food Fayre

Are you like me these days and you find yourself looking at things that are nothing whatsoever to do with your business through business eyes? I have a feeling that sentence reads like a bit of a tongue twister so I’d better explain! Last weekend I visited Beaumaris Food festival and bought lots of lovely tasty things. As happens most of the time these days though, I found myself looking at everything from a business perspective.  I like doing this because sometimes observing a totally different industry can give you a surprising new perspective on your own.  And I find that…

Do you have clarity?

I think one of the biggest things that gets in the way when you’re trying to grow a business is feeling completely bamboozled by the number of ideas you have, and the volume of ‘stuff’ that you know needs doing in order to get you there. ‘Idea overload’ is definitely something I’m guilty of myself sometimes! There are always new products or services to be developed, better content or images that need adding to your website, systems to organise your finances so everything is under control, social media platforms to crack, new networking events to try out and it can…

What Does Value Really Mean?

Do you ever have that sinking feeling at the very moment you’re about to tell somebody your price, when your conscience jumps in with the ‘can I really charge that’ doubt? Am I worth that? Do I really deliver that much value? I know this is something that happens to a lot of people (I was only having a conversation about it yesterday) and it’s one of the major reasons that a lot of small businesses miss out on sales that should have been a certainty. You see, two things tends to happen when you have these doubts about your own price….

Scheduling Your Way To Becoming More Organised

Are you somebody that loves to have a really detailed schedule for the next few days? Or are you like lots of people running their own business who crave freedom, fluidity and variety in their days? A lot of my clients prefer this approach because often they’ve left behind a job or a corporate role that gave them little or no choice about how to manage their day and left them feeling penned in or held back. So they really value the ability to have free reign over what they do each day. But I’ll let you into a secret. If…

How To Write A Super Simple Business Plan

Do you have a business plan that feels like a living, breathing guide for your actions every week? Or is it one of those things that you created once, tucked away nicely in the bottom drawer and have never looked at since? I know that a huge number of people running their own businesses wish they had a plan, and feel like it’s something they should definitely do, but they simply don’t know where to start. How many pages does it need to be? How much detail should it have? How many years ahead should it forecast? And how can…

Are your Customers Always Testing Your Boundaries?

Do you have customers who always seem to work on the ‘give them an inch and they’ll take a mile’ principle? The truth is that most businesses have at least a couple of customers like that. Often it creeps up on you until you suddenly realise that you’ve delivered way more than a customer has paid for and you’re not quite sure how it happened. Over-servicing has a nasty habit of catching you out like that! The good news is that there is usually a very simple solution to this. Here are a few classic examples that may feel familiar to…

What’s The Definition of Success?

Do you have a really clear image of what your business will look like when it’s successful? I often find that people start a business with a short term financial target in mind. Most people know how much money they need their business to make for it to be sustainable, and they focus on that. I typically find that beyond that point though, the majority don’t have a clear definition of success and that’s when it’s easy to find yourself drifting or to feel as though you’re working incredibly hard but you’re not actually that clear what it’s all for.   There…

Why You Deserve A Payrise!

I’ve been talking to several clients recently about their business goals. It’s reminded me how common it is to see people running a business, working tirelessly to deliver a fantastic service to their clients but paying themselves a frankly measly salary. So many people pay everyone and everything else before they pay themselves, and are almost grateful if there’s anything actually left for themselves once everything else is covered. It’s a very British trait. But it’s bad for business! And here’s why … Because You’re Worth It! There’s absolutely nothing wrong with wanting to earn a fair wage for a fair day’s work….

The Trap of Changing Too Much Too Soon

Are you a shining beacon of organisation? Or are you like most people in business who would love to feel more organised but are too busy dealing with all the day to day challenges so they never have time to sort things out? Have you tried to put lots of things in place, like systems and templates but you quickly get frustrated with them and feel as though they’re just creating extra work so you give up after a few days or weeks? Then I have good news for you! There’s a fair chance your quest for seamless organisation has led you…

Why Every Business Needs A Sales Process

When I say ‘sales process’ does that make you think of pushy, aggressive sales people who have their own inflexible approach that never bends regardless of your needs as a customer? If it does, don’t worry, you’re definitely not alone because I know it implies that for a lot of people! But it absolutely doesn’t have to mean that. I’m a huge believer that every business should have a sales process because it’s actually the best way to make sure your prospects get exactly what they need. Yes, it helps you to organise yourself and your business and to keep…

3 Ways To Get Paid Faster

One of the most damaging things to a small business is having clients that pay late.  The best laid plans can be shattered when expected payments don’t arrive. You may then find yourself in that awkward situation of having to juggle the payments due out of your own business and working out what’s the most urgent versus what can wait. You might have to put marketing or outsourcing plans on hold because you no longer have the budget. And of course you have the headache of how and when to follow up. How do you chase up this money…

Does Putting Your Prices Up Fill You With Dread?

At this time of year I always find myself talking to a lot of people about their prices. There’s a natural trend within all the new-year target setting for people to decide that the time has come to charge what they’re truly worth instead of underselling themselves. Price is a hugely emotive issue though, and that makes it very difficult to be objective about it when it comes to your own business. You may well know that you’re undercharging but still have a mountain of doubts about putting your prices up. Many people worry over questions like: Will people think I’m worth…

Are You Still Getting Round To It?

Are you like so many business owners out there who still have a mahoosive list of things you’re getting round to? Do you have that one thing that’s always number two on your to do list but somehow it never quite makes it to number one! You could call this procrastinating, you could call it faffing; you might think it’s because you’re disorganised or terrible at prioritising. The reality is probably a whole lot simpler though. Here’s an example of something I’d been getting around to for about the last 3 years. I’m using this to show you the three simple…

The Three Enemies of Focus and How To Avoid Them

Focus is such a straightforward thing when you think about it. I mean, how hard can it possibly be to decide what you’re going to do, get started, stay on track and get everything done? On paper it’s a doddle isn’t it? And yet all too often we start with the best of intentions but then get drawn away, distracted or diverted so that focus becomes something we crave but can never quite seem to master. And then we usually beat ourselves up about being unable to stay focused! So here are 3 of the biggest reasons that people lose focus…