How do I know what price to charge?

Do you ever find yourself having a bit of a heated internal debate about whether you’ve got the pricing right in your business? I know that for a lot of people who are growing a business, price is one of the most difficult and often most uncomfortable areas of business. It brings up all sorts of questions about worth and about value; it really does have a huge amount of emotion connected to it. It can trigger lots of questions like: “What’s my value? What’s my product or my service worth? What’s my worth? What does value really mean to my customers?…

4 Reasons Your Price May Be Costing You Money

I’ve been talking to a lot of people recently about the things they find most difficult about growing a business. And finding the right price for their service is something that keeps coming up again and again and again. It’s a real dilemma, and finding a way to define exactly what your price should be can feel like a minefield. So I thought I’d share some tips about the most common mistakes people make when setting their price. And I’ll give you a clue – most of these relate to being far too cheap rather than being too expensive!   1. Too…