Category: Marketing

7 Classic Networking Mistakes & How To Avoid Them

Are you a networker? I’ve been using business networking as my primary marketing strategy for the last 7 or 8 years.  I met around 75% of my current clients via business networking so I absolutely know it can work. It definitely didn’t work overnight for me though. I can honestly say I’ve made plenty of mistakes in my time! There are a huge range of benefits from business networking beyond the obvious chance to find new clients. Being part of a supportive business community and spending time with people facing similar challenges to you can be very reassuring. I also find all…

Why Consistent Marketing is Crucial

Is your marketing planned, structured and consistent? Or are you like most people who squeeze it into whatever gaps are left once everything else is done? That’s if there are any gaps at all of course! One of the biggest reasons that businesses don’t grow as fast as they could is because they don’t have a clear marketing plan and don’t treat it as a priority.  Of course it’s always tempting to let the marketing slip when things are busy and you have plenty of clients. But so many people allow their marketing to really dry up during those times and…

How Clear Is Your Message?

Have you ever had the experience of listening to someone telling you in great detail what their business does and yet still feeling that you haven’t got a clue? Sometimes this happens because people know their own business in such detail that they aren’t able to step back and describe in a really simple way what it does. Or it may be that they struggle to describe it to others because they’re still trying to make some key decisions about exactly what they do and who they want to do that for. Does any of this sound familiar? If it does, don’t…