Category: Marketing

3 Reasons Your Sales Are Slipping Through The Net

Do you ever go through those spells in your business when you’re having lots of great conversations with potential new customers who feel like your ideal customer? The conversations go amazingly well, the relationships click perfectly, and everything seems aligned for these to become your new favourite customers. And yet somehow, they all slip through the net. None of them turn into customers but you just can’t quite put your finger on why. This is something I see happening a lot and I think it’s a big challenge for a many people growing a business. So I want to share with you…

How to overcome the loneliness of building a business

Do you ever feel isolated when you’re running your business? Does your business sometimes feel like a very lonely place? Because I think this is something the vast majority of us go through.  And not just once, it can easily rear its head again quite regularly. No matter how much our friends and family really want to support us, if they’ve never had any direct involvement in running a business, then the reality is that they simply don’t get it. They don’t understand what it feels like to have the complete responsibility of that business on your shoulders 24/7. They want to…

5 Classic Marketing Mistakes and How to Avoid Them

Marketing is so important to a growing business isn’t it? But that doesn’t mean that it’s quick or easy, and it definitely doesn’t mean that every type of marketing you do will always generate results. If only it were so simple! If only you knew exactly which type of marketing was the right one for your business instead of having to waste time and money working out all the things that don’t work first! Just in case you’re in the same confused boat as bazillions of other people I speak to about this, I thought I’d share some advice about the most…

4 Tasty Business Lessons From A Food Fayre

Are you like me these days and you find yourself looking at things that are nothing whatsoever to do with your business through business eyes? I have a feeling that sentence reads like a bit of a tongue twister so I’d better explain! Last weekend I visited Beaumaris Food festival and bought lots of lovely tasty things. As happens most of the time these days though, I found myself looking at everything from a business perspective.  I like doing this because sometimes observing a totally different industry can give you a surprising new perspective on your own.  And I find that…

Do you have clarity?

I think one of the biggest things that gets in the way when you’re trying to grow a business is feeling completely bamboozled by the number of ideas you have, and the volume of ‘stuff’ that you know needs doing in order to get you there. ‘Idea overload’ is definitely something I’m guilty of myself sometimes! There are always new products or services to be developed, better content or images that need adding to your website, systems to organise your finances so everything is under control, social media platforms to crack, new networking events to try out and it can…

What Does Value Really Mean?

Do you ever have that sinking feeling at the very moment you’re about to tell somebody your price, when your conscience jumps in with the ‘can I really charge that’ doubt? Am I worth that? Do I really deliver that much value? I know this is something that happens to a lot of people (I was only having a conversation about it yesterday) and it’s one of the major reasons that a lot of small businesses miss out on sales that should have been a certainty. You see, two things tends to happen when you have these doubts about your own price….

7 Classic Networking Mistakes & How To Avoid Them

Are you a networker? I’ve been using business networking as my primary marketing strategy for the last 7 or 8 years.  I met around 75% of my current clients via business networking so I absolutely know it can work. It definitely didn’t work overnight for me though. I can honestly say I’ve made plenty of mistakes in my time! There are a huge range of benefits from business networking beyond the obvious chance to find new clients. Being part of a supportive business community and spending time with people facing similar challenges to you can be very reassuring. I also find all…

Why Consistent Marketing is Crucial

Is your marketing planned, structured and consistent? Or are you like most people who squeeze it into whatever gaps are left once everything else is done? That’s if there are any gaps at all of course! One of the biggest reasons that businesses don’t grow as fast as they could is because they don’t have a clear marketing plan and don’t treat it as a priority.  Of course it’s always tempting to let the marketing slip when things are busy and you have plenty of clients. But so many people allow their marketing to really dry up during those times and…

How Clear Is Your Message?

Have you ever had the experience of listening to someone telling you in great detail what their business does and yet still feeling that you haven’t got a clue? Sometimes this happens because people know their own business in such detail that they aren’t able to step back and describe in a really simple way what it does. Or it may be that they struggle to describe it to others because they’re still trying to make some key decisions about exactly what they do and who they want to do that for. Does any of this sound familiar? If it does, don’t…