One of the most common mistakes business owners make is thinking that everyone needs their product or service.
How many times have you heard someone at a networking event say they’re looking for “anybody who runs their own business” or “anybody who needs X, Y or Z”? So, what’s the problem?
Surely having a really broad target market can only be a good thing can’t it? No, sorry to disappoint you but trying to be all things to all people generally leads to a constant battle to find more customers.
And here is why:
When you try and appeal to everyone you won’t…