The Power of Asking Great Questions

I want to let you into a secret this week that could save you lots of time and energy in your future sales meetings. It’s a great trick that could make those meetings feel much less stressful, run more smoothly and hopefully become a lot more lucrative for you too. Because I know that sales meetings for many people growing a business, are a thing of dread! But they really don’t need to be. The simple fact is that without making sales, a business simply can’t grow. But there’s a way to manage these meetings so that you can feel professional…

Are your Customers Always Testing Your Boundaries?

Do you have customers who always seem to work on the ‘give them an inch and they’ll take a mile’ principle? The truth is that most businesses have at least a couple of customers like that. Often it creeps up on you until you suddenly realise that you’ve delivered way more than a customer has paid for and you’re not quite sure how it happened. Over-servicing has a nasty habit of catching you out like that! The good news is that there is usually a very simple solution to this. Here are a few classic examples that may feel familiar to…

Why Not Everyone is Your Customer

One of the most common mistakes business owners make is thinking that everyone needs their product or service. How many times have you heard someone at a networking event say they’re looking for “anybody who runs their own business” or “anybody who needs X, Y or Z”? So, what’s the problem? Surely having a really broad target market can only be a good thing can’t it? No, sorry to disappoint you but trying to be all things to all people generally leads to a constant battle to find more customers. And here is why: When you try and appeal to everyone you won’t…