Are all your clients fabulously awesome, perfect, wonderful, amazing, ideal clients?
Or are there a few hangers-on and lurkers in there that you would actually much rather see the back of?
Do you have some of those awful clients that bleed you dry in terms of your time, your energy, and your cashflow?
One of the things that I’ve been doing with a few different clients at the moment is working through their list of existing customers to grade them.
Which means they can see at a glance how many of their customers are really good customers that they want to nurture and…