Do you make it really easy for potential customers to quickly find the answers to all their potential questions?
Or do you play your cards close to your chest because you want to speak to people personally to help them make a decision?
If it’s the second one then you may find that you’re accidentally outing customers off and losing business.
Evidence shows that customers these days like to do a lot more research about a potential supplier before they ever get in touch and that once they do get in touch they’re pretty much ready to buy.
But if they can’t find the information they’re looking for they may choose never to get in touch, rather than to make contact and then hope to find the answers.
This is why my vlog this week explains more about customers’ buying habits and decision-making processes and provides tips and advice on how you can build as much trust as possible so that more and more potential customers will want to do business with you.