When did you last ask your customers for feedback about your service? I mean really asked them not just a quick question in passing.
When did you last ask your customer to give you brutally honest, no-holds-barred feedback?
If you’re like the majority of small business owners the answer is probably never.
Let’s face it, it’s time consuming, you might not be quite sure how to go about it so that the feedback is structured and useful and deep down the thought of really honest customer feedback is absolutely terrifying isn’t it? Even if you think you’re absolutely brilliant what if someone says something you don’t want to hear? That would be soul destroying wouldn’t it? But here’s the harsh reality. It doesn’t matter how amazing you think your service is or how proud you are of what you deliver, the simple truth is that it is the customer’s opinion that really matters. It’s their opinion that will influence the success or failure of your business. They are the ones holding all of the power!
So here are my top 4 reasons you should regularly ask for feedback:
1) It is the only way to truly understand what your customer thinks of your product or service
2) There’s a strong possibility your customers will tell you about something you do which they love but which you have completely taken for granted. That gives you real impetus for your marketing pitch from there onwards
3) Negative feedback, as painful as it may be, really helps you to nip in the bud anything you’re doing that is inadvertently damaging your business and you hadn’t even realised
4) No-one else is asking! That makes it a really easy way to stand out from the crowd and show you genuinely care about your customers
So … In a nutshell:
Do it Do it Do it!