How to Gain More Testimonials

  When did you last ask your customers for testimonials?   Do you have a system for this that tells you when and how you’ll ask?   Or do you leave it to chance and keep forgetting for a few hundred years?   There’s no doubt that customer testimonials (genuine ones!) are a great tool to prove your credibility, show that you know your onions and help people see that you’re genuinely good at what you do.   And let’s be honest … receiving testimonials is brrrrrilliant isn’t it?   So, let’s be a bit less British…

The Value of Seeking Feedback

How often do you wonder whether you’re appealing to the right customers? Or if you’re saying the right things in your marketing? Whether you’re charging the right price or even selling the right products? When every single decision in your business falls to you it can be so hard to be objective about these things can’t it? Which is why I think having access to feedback is such an important step in growing your business. And no, you don’t have to pay…

How Structure Can Set You Free?

Are you someone who loves structure and organisation in your business?   Or do you thrive on freedom, flexibility and creativity, so you fight against the idea of being too structured?   What I’ve found over the years is that many people started a business because they hated the rigidity of working for somebody else, so they don’t like the idea of being too structured within their business.   They think it means restriction, control and limitations.   And who wants any of that!   Whereas, finding the way to use just the right amount of structure in your business can actually be really liberating.   By planning in the key…