How To Stop Trying To Be All Things To All People

Do you ever find yourself feeling under pressure to try to be all things to all people within your business? There’s probably a huge range of products and services that you could offer. Maybe face to face services, perhaps online services, possibly one-off products, or long term retained products; all sorts of different things. Maybe you really want to deliver exclusive, high priced products, but you might still love the idea of offering some entry-level products to make it more accessible to people. And perhaps you’d also love to be offering some freebies to get people involved and to give away lots of…

How To Manage Your Natural Energy Peaks And Troughs

Have you ever noticed that when you run your own business, you can have huge highs and lows in your energy and your motivation? One day you can feel really motivated, totally focused, you’re completely ‘on it’. Well and truly in the zone! But somehow, before you know it, all that energy can just vanish, and you suddenly feel like you’re in a bit of a dip. You’re in a slump, you can’t quite get yourself going and the brain fog is really taking over. Actually, I think this happens a lot and is one of the reasons why…

A Simple Method To Upgrade Your Customers

Are all your clients fabulously awesome, perfect, wonderful, amazing, ideal clients? Or are there a few hangers-on and lurkers in there that you would actually much rather see the back of? Do you have some of those awful clients that bleed you dry in terms of your time, your energy, and your cashflow? One of the things that I’ve been doing with a few different clients at the moment is working through their list of existing customers to grade them. Which means they can see at a glance how many of their customers are really good customers that they want to nurture and…