When to plan, and when to get cracking!

I’ll let you into a secret. I’m really good at helping clients to get on with the things they’ve been putting off and holding them accountable to taking action. But I go through all the same mental faffing myself when I want to make a big change in my business. This month I’ve started something new that I’ve been toying with for a while. I’ve been umming and ahhing; thinking it through; considering all the ways I could get it wrong; trying to come up with the perfect strategy and basically avoiding getting on with it! So I thought it would be…

Are Bigger Customers Always Better For Your Business?

Have you ever had that conversation with yourself about chasing bigger customers? About how much easier business would be if you could make the same amount of money (or more) but work with a lot less clients? Because let’s be honest, who doesn’t love that idea? It’s quite possible that working with bigger customers will actually become a necessity for you at some point if you’re going to scale your business. Because working with lots of small customers could mean that you reach your physical capacity a long time before you reach your income targets! In my experience though, it’s a lot harder…