Why It’s OK To Say “I’ll Never Be Any Good At Sales“

OK, let me ask you a question …what are the first few words that spring to mind when I say “salesperson”? Is it something like “professional, organised, well-trained and popular”? Or is it more like “pushy, sleazy, slimy, aggressive and arrogant”? This is a question I ask in lots of my workshops and I can pretty much guarantee that 90% of responses will be negative. Let’s cut to the chase here. Most people really don’t like salespeople. But wait …that’s not true. Most people really don’t like what they THINK a salesperson is. And if most people believe that becoming good…