Are your Customers Always Testing Your Boundaries?

Do you have customers who always seem to work on the ‘give them an inch and they’ll take a mile’ principle? The truth is that most businesses have at least a couple of customers like that. Often it creeps up on you until you suddenly realise that you’ve delivered way more than a customer has paid for and you’re not quite sure how it happened. Over-servicing has a nasty habit of catching you out like that! The good news is that there is usually a very simple solution to this. Here are a few classic examples that may feel familiar to…

Why Not Everyone is Your Customer

One of the most common mistakes business owners make is thinking that everyone needs their product or service. How many times have you heard someone at a networking event say they’re looking for “anybody who runs their own business” or “anybody who needs X, Y or Z”? So, what’s the problem? Surely having a really broad target market can only be a good thing can’t it? No, sorry to disappoint you but trying to be all things to all people generally leads to a constant battle to find more customers. And here is why: When you try and appeal to everyone you won’t…