One of my favourite questions when I first meet a business owner is “what’s your opinion of salespeople?”
Their answer usually speaks volumes about the company’s approach to sales and the company’s current performance as a result.
So what’s your opinion?
Do you think of salespeople as being pushy, aggressive, inconvenient, or worse? Or do you consider them to be skilled professionals who build great relationships and guide customers through a clear buying process, so that they are able to make informed decisions?
If you’re in the first camp rest assured, you’re not alone; in fact you’re in the majority. However, be…