What’s The One Biggest Thing?

People often ask me “what’s the one change that would make the biggest difference to most businesses that want to grow?” I know they’re expecting me to say that it’s something along the lines of a great business plan; or a cash-flow forecast; or maybe a slick marketing strategy underpinned by a great USP. But the real answer is way more simple than all of those things. It’s simple, but it takes genuine dedication to truly master. It’s Responsibility. Recognising what responsibility really means and then applying this into your business every day is the difference between constantly getting round to things…