Why Not Everyone is Your Customer

One of the most common mistakes business owners make is thinking that everyone needs their product or service. How many times have you heard someone at a networking event say they’re looking for “anybody who runs their own business” or “anybody who needs X, Y or Z”? So, what’s the problem? Surely having a really broad target market can only be a good thing can’t it? No, sorry to disappoint you but trying to be all things to all people generally leads to a constant battle to find more customers. And here is why: When you try and appeal to everyone you won’t…