How Clear Is Your Message?

Have you ever had the experience of listening to someone telling you in great detail what their business does and yet still feeling that you haven’t got a clue? Sometimes this happens because people know their own business in such detail that they aren’t able to step back and describe in a really simple way what it does. Or it may be that they struggle to describe it to others because they’re still trying to make some key decisions about exactly what they do and who they want to do that for. Does any of this sound familiar? If it does, don’t…